APG
Jan 24, 20198 min read
APG Noisy Thinking | How do you plan?
We thought it would be bracing to start the new year with a fresh look at the basics so we began by asking 3 planners who’ve been doing...
APG
Jun 19, 20182 min read
Meditations on Alastair Campbell
APG Noisy Thinking: Strategies for Political Party Brands Remember the famous Blue Peter clip? The one with the elephant? It’s walking...
APG
Sep 20, 20165 min read
Why did we stop listening? Brand lessons from Brexit
For our first Noisy Thinking of the Autumn we stepped outside the immediate confines of our world for a theme and for our speakers. A...
APG
Jul 5, 20162 min read
APG & Flamingo Panel Discussion: The Power of Culture for Social Good
It's widely accepted that brands need to develop meaningful cultural connections. And as more brands create explicit programmes for...
APG
Jun 16, 20151 min read
Great, profitable, growth-generating brands: What's love got to do with it?
On Tuesday evening we convened at Google for a spirited debate around loyalty and brand growth. The evening was chaired by James Parsons...