Articles

This the part of the site where we upload, and encourage you to send and share lots of interesting stuff about planning and strategy.

Apr 13, 20175 min read

APG West | Agency value and the search for innovation

We started APG West to help embed strategic thinking as a more prominent part of agencies’ (and clients’) business here. That’s our...

Nov 30, 20165 min read

What transformed your thinking in 2016?

It’s a good question, and with a year like 2016, rich pickings for the thoughtful strategist. It’s also the reason why we have chosen...

Mar 22, 20163 min read

Fern goes to SXSW

A promised round up of Some Things from SXSW 2016 For full disclosure, my experience of SXSW was truncated (I was there for one day)...

Mar 7, 20163 min read

Multitasking for Strategists

Let's face it, who’s got time to read the ever expanding recommended reading list that planners impose on each other? And no I haven’t...

Mar 2, 20163 min read

Why Don’t You?

When I were a little girl there was a programme on Saturday morning telly called “Why Don’t You?” which had a theme tune that ended “Why...

Mar 1, 20162 min read

Only, connect

I’d like the theme to be about widening your field of vision and forcing yourself to connect a wider variety of seemingly disparate...

Nov 26, 20153 min read

Planning in a Post-Capitalist World

Last week I attended my first APG Noisy Thinking event. Soon after, I thought to myself, “Why haven’t you come to more of these?”...

Sep 23, 20151 min read

The Customer Activity Cycle

This a model and a workshop exercise that we brought back from HyperIsland’s Master Class, and it stands us in excellent stead for...