Articles

This the part of the site where we upload, and encourage you to send and share lots of interesting stuff about planning and strategy.

Mar 23, 20173 min read

The Truth Behind Claim Data

David Ogilvy famously said, “The trouble with market research is that people don't think how they feel, they don't say what they think...

Jan 29, 20162 min read

Provocation & Brand Reinvention

Wednesday night we attended our first APG event of 2016 held at Mintel, which promised to ‘inspire and provoke’; followed by a belated...