APG
Nov 16, 20162 min read
Why being a Planner is like being an Icelandic detective
It's not just the long, gloomy Icelandic winters that make Detective Erlendur Sveinsson a rather moody figure. His life has had more than...
APG
Nov 30, 20152 min read
How Not to Write a Creative Proposition
Having one year of planning experience is like being 15 and given the keys to a Ferrari. There’s an adventure under that bonnet, and...
APG
Jun 30, 20153 min read
All About Planning | The Role, the Origins and the Agency
Put simply, planners “plan” advertising and communications. At the start of a project they work with the client to decide on the aims of...
APG
Jan 16, 20153 min read
Day in the Life of Nick Hirst
WHAT’S YOUR OFFICIAL JOB TITLE? Planning Partner at Adam&EveDDB HOW WOULD YOU DESCRIBE TO YOUR MUM WHAT YOU DO? You know the guys that...
APG
May 4, 20101 min read
The Art of Persuasion
Dave Trott is amongst the best-known names in advertising. He’s responsible for a string of memorable campaigns, has worked and studied...