APG
Jan 24, 20198 min read
APG Noisy Thinking | How do you plan?
We thought it would be bracing to start the new year with a fresh look at the basics so we began by asking 3 planners who’ve been doing...
APG
Aug 1, 20183 min read
Thinking Around Corners - How do you make people healthier?
At Firefish we like to help people think smartly to solve tricky problems and it doesn’t get much trickier than ‘How do you make people...
APG
Jun 19, 20182 min read
Meditations on Alastair Campbell
APG Noisy Thinking: Strategies for Political Party Brands Remember the famous Blue Peter clip? The one with the elephant? It’s walking...
APG
Mar 8, 20173 min read
5 tips to write a winning paper
If you want to do well at APG, then it’s really very simple. You have to tell a good story. Because by the time you get to this point,...
APG
Jan 17, 20172 min read
Video Effectiveness
APG have partnered with YouTube to launch the inaugural YouTube Works for Brands initiative. This aims to highlight the growing...
APG
Sep 6, 20163 min read
Making plans for Julie
Earlier this week, I saw a Power Point chart that seemed to encapsulate my entire career in one sentence and a picture. I’ve changed the...
APG
Oct 2, 20152 min read
Think like a CSO (with Craig Mawdsley)
Preparing for the APG ‘think like a CSO’ event, hosted and made possible by Mintel, made me think about how I think. Which may be a...
APG
Sep 9, 20151 min read
If I could tell you one thing...
I don’t think I really need to advise my younger self, as looking back, I think I had it all sorted then, but things get fuzzier the...
APG
Apr 13, 20151 min read
How to Write a Winning Strategy Paper – Top Tips from APG Shortlist Chair Craig Mawdsley'
This Warc Webinar, featuring advice on writing papers from Craig Mawdsley, will help you to stand out in creative strategy competitions....
APG
Feb 26, 20152 min read
Speed Mentoring for APG Young Planners
We have now hosted 2 extremely successful Speed Mentoring events with top CSO's and Heads of Planning and Strategy from the best London...
APG
Feb 13, 20152 min read
How to Win Evening (1)
Our first 'How to Win' Evening for the APG 2015 Creative Strategy Awards in association with Google. We heard from Craig Mawdsley, Joint...
APG
Feb 11, 20152 min read
How to get your paper shortlisted – top tips from this year’s Chair of Shortlisters
Getting your paper shortlisted is dead easy, as long as you follow these simple guidelines: Read a lot of past papers The only reliable...
APG
Jan 29, 20151 min read
APG Creative Strategy Awards 2015 - Launch Party
It's going to be an unbeatable evening: Luis Toledo is flying in from Puerto Rico to present his Grand Prix-winning paper on Banco...
APG
Jan 13, 20152 min read
Navigating the Shortlisting Process
Getting on the APG shortlist is a simple business. You just need to have a good strategic idea. No really, it’s that simple. No secrets,...
APG
Jan 9, 20156 min read
2015 - The Year Ahead in Strategy
It’s time to take a leap of faith 2015 needs to be the year that strategy stops standing on the precipice, wondering whether to change...