APG
Mar 9, 20175 min read
12 Brilliant Behavioural Science Books
This week I’ve shared what I think are some of the best books, blogs and events on the topic. In the following weeks I’ll discuss some...
APG
Mar 20, 20153 min read
Innovation by automation – how far do we go?
In a world of increasing innovation, what role do you think automation will have in future creative strategies? My opening question to...
APG
Jan 23, 20144 min read
Tracey Follows on West Wing Planning and the Influential Idea
This is the text of Tracey’s article that appeared in Campaign on 23rd January In Adam Morgan’s Foreward to the APG Creative Strategy...
APG
Oct 6, 20101 min read
Head, Heart or Herd | How best to understand the consumer
Science and consumer thinking evolve. New models emerge explaining how and why consumers do the things they do, and new techniques arise...