APG
Oct 10, 20183 min read
APG Strategy Conference: On the Contrary Summary of the day by Bridget Angear, Joint CSO AMV BBDO
Bridget did the impossible and drew together her thoughts about a long and intense day, with some really useful things for us to think...
APG
Mar 9, 201710 min read
APG Noisy Thinking | Think Big and get in bed with your client. Oh, and friction is good
Whether strategists are impacting clients’ bottom line clearly hit a nerve and our speakers skewered it. We’re working as strategists at...
APG
Oct 16, 20144 min read
Why strategy should be seen as a soap opera
The work of a strategist is a never-ending process that is constantly evolving as new problems occur and unforeseen dramas take place,...
Lucian Trestler
Oct 15, 20143 min read
APG Big Thinking on Strategy – 1 Thing I Learned From Each Speaker
Rather than try and summarise the varied points of discussion around, and different perspectives on strategy into one neat article, I...