Katie Mackay-Sinclair
Sep 18, 20181 min read
How Not to Plan - A Review by Katie Mackay-Sinclair
It seems somewhat oxymoronic to write a review of a book that cautions against passion; warns us to be wary of making people think...
Amelia Torode
Jul 16, 20181 min read
How Not to Plan - A Review by Amelia Torode
It's a book that you can dip in and out of, keep it to hand as when you hit a strategic roadblock there's going to be something inside that
Richard Shotton
Jul 11, 20182 min read
How Not to Plan - A Review by Richard Shotton
The book is based on Binet and Carter’s Mythbuster column for AdMap and it covers a glorious breadth of marketing topics: from objective set
APG
Jul 5, 20182 min read
How Not to Use How Not to Plan - A Review by Malcolm White
My first planning boss always skewered the ill-thought out, or the just plain wrong, with a piercing ‘bollocks’ or a ‘bullshit’, followed...
APG
Jul 2, 20182 min read
How Not to Plan - A Review by Kevin Chesters
Small confession. I was always going to like this book after the opening sentence: “To be honest, we’re not big fans of business books”....
Martin Weigel
Jun 28, 20182 min read
How Not to Plan - A Review by Martin Weigel
When most books about marketing or advertising merely add to the landfill of calorie-free advice and are long copy exercises in self...
APG
Jun 28, 20182 min read
How Not to Plan - A Review by Neil Godber
How Not To Plan is a wonderfully illuminating and insightful book that any and everyone working in Planning (and beyond) can find...
APG
Jun 27, 20181 min read
How Not to Plan - A Review by Paul Feldwick
Today, we have a better and more soundly based understanding of how to make effective advertising than ever before. And this book, a...
APG
Mar 9, 20175 min read
12 Brilliant Behavioural Science Books
This week I’ve shared what I think are some of the best books, blogs and events on the topic. In the following weeks I’ll discuss some...
APG
Aug 10, 20164 min read
Drinking, chatting, fighting, smoking and bags of provocation
Well done to all those who entered our terrifyingly hard and devastatingly serious quiz. I know you’re a fearfully competitive bunch so...
APG
Jul 1, 20153 min read
A Review: The Anatomy of Humbug
As someone comparatively new to the advertising industry, I hoped that Paul Feldwick’s latest work, ‘The Anatomy of Humbug’, would provide m
APG
Mar 2, 201513 min read
Read the first chapter of Nick Kendall's excellent new book
Nick has kindly given us access to the first chapter of his new book, based on a career of thinking about brands at BBH and his 10 years...