APG
Oct 3, 20174 min read
From the Library to the Lobby: Making the Switch from Academia to Agency
This is the first in a series of posts selected by Jim Carroll, our APG Guest Editor during October 2017, surrounding the theme of 'How...
APG
Aug 3, 20173 min read
Planners Unmasked | Chris Welton
I believe tech and data can do wonders for creativity and make it even more relevant but I think as an industry there’s a danger we jump...
APG
Jul 20, 20173 min read
Planners Unmasked | Max MacBeath
I think the best piece of advice I've had is to never take a job in advertising for an agency’s reputation or the brands it services.
APG
Jun 30, 20153 min read
All About Planning | The Role, the Origins and the Agency
Put simply, planners “plan” advertising and communications. At the start of a project they work with the client to decide on the aims of...
APG
Jun 30, 20151 min read
What is Planning? | A view from Vaughan Edmonds
As someone who is new to the world of marketing agencies, I initially struggled to get my head around the concept of planning. I had a...