Articles

This the part of the site where we upload, and encourage you to send and share lots of interesting stuff about planning and strategy.

Mar 15, 20187 min read

APG Noisy Thinking | If the structure of our industry is broken, what should strategists do next?

This was a great big question designed to make us think about the big picture in a more strategic way, as well as offering some solutions...

Oct 27, 20173 min read

Leadership and the Amplified Self

It is perhaps appropriate that we end this series on ‘How To Get On’ with a few thoughts on leadership. I should say that great...

Feb 16, 20163 min read

Advice to my younger self

I have some bite-size snacks of advice to serve up as appetisers to my younger self, which I won’t mind him taking or leaving, before I...

Aug 17, 20154 min read

Think like a CSO (with Richard Huntington)

I’m not going to pretend that speaking at the APG’s inaugural ‘Think Like a CSO’ (Chief Strategy Officer) sponsored and hosted by Mintel...

Jun 30, 20153 min read

All About Planning | The Role, the Origins and the Agency

Put simply, planners “plan” advertising and communications. At the start of a project they work with the client to decide on the aims of...

Feb 17, 20152 min read

What are the different job roles within an Agency?

What is Planning anyway? It used to be simple. "The planner brings not simply research, but also the use of data, into every stage of...