APG
Apr 24, 20187 min read
What You Think Is A Function Of The Ideas You Consume
Within our industry, Faris Yakob is well known as a high performance cognitive athlete. He is one of the most consistently interesting,...
APG
Sep 16, 20162 min read
Planners Unmasked | Rosanagh & Shaun
Adland is like a big adult playground, where you try and come up with a new and better game than the other guy, every day.
APG
Sep 6, 20163 min read
Making plans for Julie
Earlier this week, I saw a Power Point chart that seemed to encapsulate my entire career in one sentence and a picture. I’ve changed the...
APG
Aug 12, 20162 min read
Planners Unmasked | Matt Box
We should all aim to understand our client's problems more, not show off how much we already know.
APG
Aug 10, 20164 min read
Drinking, chatting, fighting, smoking and bags of provocation
Well done to all those who entered our terrifyingly hard and devastatingly serious quiz. I know you’re a fearfully competitive bunch so...
APG
Jul 11, 20165 min read
Breaking into Planning
In 1982, Arnold Schwarzenegger starred in his first real box-office hit, Conan the Barbarian. Although the bizarre fight scenes and poor...
APG
Feb 25, 20168 min read
12 Interview Tips for wannabe Planners
First the bad news: getting into advertising is tough. Getting into Planning is tougher still. Not because it’s rocket science, but...
APG
Jul 1, 20153 min read
A Review: The Anatomy of Humbug
As someone comparatively new to the advertising industry, I hoped that Paul Feldwick’s latest work, ‘The Anatomy of Humbug’, would provide m
APG
Jun 30, 20153 min read
All About Planning | The Role, the Origins and the Agency
Put simply, planners “plan” advertising and communications. At the start of a project they work with the client to decide on the aims of...
APG
Apr 24, 20151 min read
Planner at Apple in San Francisco
In June 2014, my wife, son and I moved from London to San Francisco and I started a new job as a planner at Apple. I’d spent 8 years in...
APG
Jan 16, 20153 min read
Day in the Life of Nick Hirst
WHAT’S YOUR OFFICIAL JOB TITLE? Planning Partner at Adam&EveDDB HOW WOULD YOU DESCRIBE TO YOUR MUM WHAT YOU DO? You know the guys that...
APG
Jan 4, 201510 min read
The Future of Brand Building is Triangular
This essay was submitted to, and shortlisted for, the Admap Prize 2014 and is reproduced with the kind permission of warc. This essay is...