APG
Dec 16, 20162 min read
Digital Years are like Dog Years
Digital years being like dog years (one human = seven dog), 84 years ago, I edited an APG book called The Communications Challenge – all...
APG
Aug 10, 20164 min read
Drinking, chatting, fighting, smoking and bags of provocation
Well done to all those who entered our terrifyingly hard and devastatingly serious quiz. I know you’re a fearfully competitive bunch so...
APG
Apr 2, 20014 min read
What is Account Planning? (and what do Account Planners do exactly?)
It has been over 30 years since the first account planner walked the earth. Since then account planning has developed into a job function...