APG
Dec 10, 20154 min read
Top 10 Tips To Fast Track Your Career As A Junior Planner | A view from Charles Oben
Staying true to my promise of attending more APG events after really enjoying the APG's Noisy Thinking About Planning In A...
APG
Nov 30, 20152 min read
How Not to Write a Creative Proposition
Having one year of planning experience is like being 15 and given the keys to a Ferrari. There’s an adventure under that bonnet, and...
APG
Oct 1, 20151 min read
Pints, Stats and Pork Scratchings
APG Young Planners first event of the season is on the 1st October. 'Pints, Stats and Pork Scratchings' is the theme and we'll be running...
APG
Sep 30, 20151 min read
If I could tell you one thing...
You were pretty rock hard in those graduate days. Always asking 'why' and not standing for wobbly answers. Willing to learn like a...
APG
Sep 1, 20151 min read
Obsess over being interesting
If I could tell you one thing...It'd be to obsess over being interesting, not over being right. It's quite easy to be right, but often...
APG
Jun 30, 20151 min read
What is Planning? | A view from Vaughan Edmonds
As someone who is new to the world of marketing agencies, I initially struggled to get my head around the concept of planning. I had a...
APG
Jun 25, 20153 min read
A Day in the Life of an APG Young Planner - Zac Masih
WHAT’S YOUR OFFICIAL JOB TITLE? Junior Planner HOW WOULD YOU DESCRIBE TO YOUR MUM WHAT YOU DO? I remember having this conversation, and I...
APG
Jun 22, 20152 min read
Behind the Mirror | A view from Steven Son
Last week, I heard Jon Steel lambast the current state of planning. His main bone of contention was that it is no longer a research based...
APG
Jun 18, 20152 min read
Behind the Mirror
An evening of talks, tools, interactive exercises and discussion to demystify qualitative research. A brief but incredibly useful,...
APG
Jun 17, 20151 min read
APG 2015 Student and Young Planner Awards Judging Panel
Our judging panel convened yesterday at Twitter to debate the shortlist for these brand new APG awards. A tough task: the authors did...
APG
Mar 24, 20152 min read
The Ultimate Creative Brief
On Tuesday 24 March, 60 young planners and strategists got together for one of our regular #APGYP sessions generously hosted by MRM, to...
APG
Mar 20, 20153 min read
Innovation by automation – how far do we go?
In a world of increasing innovation, what role do you think automation will have in future creative strategies? My opening question to...
APG
Mar 12, 20151 min read
Introduction to Planning
Covering the basics of planning, Sarah Sternberg a Planner at AMV BBDO explains what it means to work in planing. A must watch for anyone...
APG
Mar 1, 20152 min read
Launch of APG 2015 Student & Young Planner Awards
I couldn't be more delighted to be Chairing the judging panel for a new award for the APG. Firstly, to be contributing a new building...
APG
Feb 26, 20152 min read
Speed Mentoring for APG Young Planners
We have now hosted 2 extremely successful Speed Mentoring events with top CSO's and Heads of Planning and Strategy from the best London...