APG
Aug 1, 20174 min read
How to get ahead in planning? Advice from four wise owls.
Four wise owls of the planning world have revealed what they think it takes to succeed as a young planner. Learn about what they look for...
APG
Jul 13, 20174 min read
Planners Unmasked | Anna Thairs
To be a good planner you’ve got to be endlessly curious, and to be endlessly curious requires (in my opinion!) a certain level of energy and
APG
Jun 1, 20174 min read
What makes different types of planners tick?
Last week at the Guardian, APG Young Planners met for the third time this year to dig deep into the minds of five top Planners and...
APG
May 3, 20172 min read
10 Characteristics of a Planner
On 20th April 2017, 60 lucky APG Young Planners spent an evening with Jim Carroll, the former Chairman and Planning Director of BBH...
APG
Oct 15, 20163 min read
Planners Unmasked | Pietro Barbieri-Hermitte
Give yourself this one rule: you have one chance to get your idea across. If it works, you’re a hero, if you mistime it, it’ll get lost...
APG
Oct 7, 20163 min read
Planners Unmasked | Cedric Legrand
I see planning as a creative discipline, and I think creativity has a lot to do with synthesis. Don’t artists synthesise within culture...
APG
Sep 30, 20162 min read
Planners Unmasked | Alexi Gunner
Go beyond the laptop and beyond the office if you want to understand your client’s consumers. Watch people, observe what goes on around you.
APG
Sep 23, 20161 min read
Planners Unmasked | Stefan Schoombee
My job is to make sure you see an advertisement you like! Whether when you're watching your favourite TV show, or before a movie, or even..
APG
Sep 9, 20162 min read
Planners Unmasked | Chris Regan
The age of personalisation of goods and services is just beginning, which is going to present significant challenges, as well as...
APG
Sep 2, 20162 min read
Planners Unmasked | Stephanie Simon
Recognise the importance of collaboration. Ideas can come from anywhere, being collaborative right at the beginning of the process...
APG
Aug 26, 20165 min read
Planners Unmasked | James Lees
Solid writing skills are pretty essential whether you’re creating a brand or just writing a presentation. Practice, practice, practice...
APG
Aug 19, 20162 min read
Planners Unmasked | Louise Windo
I’ve been saying for a while now that I think we strategists could learn a lot about workshop design and facilitation from school teachers
APG
Aug 12, 20162 min read
Planners Unmasked | Matt Box
We should all aim to understand our client's problems more, not show off how much we already know.
APG
Mar 29, 20162 min read
Sources of Inspiration and Insight
Last week I went along to the ‘Sources of Inspiration and Insight’ Young Planner’s event The night was hosted by BBH’s John Harrison at...
APG
Feb 25, 20168 min read
12 Interview Tips for wannabe Planners
First the bad news: getting into advertising is tough. Getting into Planning is tougher still. Not because it’s rocket science, but...