Articles

Last week I attended my first APG Noisy Thinking event. Soon after, I thought to myself, “Why haven’t you come to more of these?”...

So far we’ve heard a lot about what will change in the future, and what needs to change in the future…but I want to talk about something...

A few months ago I managed to meet my hero Lena Dunham, the creator, writer, director and star of HBO’s hit show ‘Girls’ who’s written an...

Is the future bright? The question about what the future holds for advertising naturally comes up a lot. Being planners, we like to...

The future is bright, the future is… The future is so radically indeterminate, so fast changing, so different, so obtuse, so totally...

The first APG Noisy Thinking event of 2015, in association with Flamingo, was held on Wednesday night at Google HQ kicking off this...

A select bunch of the Nursery ventured down to Google for a Monday night drink and joined forces with the rest of the industry for...

Last night the APG brought together six of the industry’s best minds to answer the question: ‘What is an insight?’ From poptarts to the...

Tracey Follows of JWT spoke of “noticing when you are noticing” and in particular slowly realizing that you are dealing with a “weird...

Planners get the research they deserve. 1/ Culture – over used these days. But what we are so used to doing we don’t notice is worthy of...

This time we were interested in interrogating the working relationship between Planners and researchers, from formal briefings, to...

Proverbial life is full of little admonishments. Never volunteer. Never explain. Well at the APG we couldn’t survive without the mildly...

This evening’s Noisy Thinking was an early sell-out on-line, and the largest room in Google’s gorgeous offices was packed. Our three...

The fourth in the Noisy Thinking series for the APG took the beginning of the APG's Autumn programme by storm. This event had sold out...

Last night at Google there was a frenzy of interest in Global Planning – how to do it, what makes it great, what makes it terrible,...