APG
Jun 30, 20163 min read
Insights from APG Careers in Strategy Evening
Last night Mintel hosted the APG for a session where we explored different 'flavours' of strategy and the diverse ways in which planners...
APG
Apr 21, 20162 min read
APG launches in the West
In partnership with Bristol Media, APG is delighted to announce the launch of APG West. THE LAUNCH Our launch event is on April 21st, and...
APG
Jan 29, 20162 min read
Provocation & Brand Reinvention
Wednesday night we attended our first APG event of 2016 held at Mintel, which promised to ‘inspire and provoke’; followed by a belated...
APG
Jul 3, 20151 min read
Lunchtime Event with Matthew Willcox
Matthew Willcox has written a book called ‘The Business of Choice: Marketing to Consumers' Instincts'. It's meant to help understand how...
APG
Jun 16, 20151 min read
Great, profitable, growth-generating brands: What's love got to do with it?
On Tuesday evening we convened at Google for a spirited debate around loyalty and brand growth. The evening was chaired by James Parsons...
APG
Oct 23, 20141 min read
Get your hands dirty with Google Tools
This session is designed to familiarise you with the latest suite of tools that provide access to some of the vast amounts of data held...
APG
Oct 14, 20141 min read
Visual Futures (with Coley Porter Bell)
Is a new-style event where we look into the impact of system 1 and system 2 thinking on how we choose and buy brands and how successfully...
APG
Nov 15, 20126 min read
Planning in Broadcasting – at the BBC
Tuesday night saw the inauguration of a new kind of APG event – the first in a new series of semi-educational evenings that we’ve called...
APG
Oct 6, 20101 min read
Head, Heart or Herd | How best to understand the consumer
Science and consumer thinking evolve. New models emerge explaining how and why consumers do the things they do, and new techniques arise...
APG
Sep 15, 20101 min read
Neuroscience (with Professor Gemma Calvert)
As we understand more about how human beings really work, old ways of thinking are challenged and new models and methods to understand...
APG
May 4, 20101 min read
The Art of Persuasion
Dave Trott is amongst the best-known names in advertising. He’s responsible for a string of memorable campaigns, has worked and studied...
APG
Apr 14, 20102 min read
Pro Social Media Event
Barack Obama – millions of participants enlisted to create their own political campaign John Lewis – a business model that inspires...