APG
Jan 15, 20182 min read
The Next Chapter
Happy new year, and welcome to 2018. A year that’s surely set to be as full of change as last year. I’ve had the honour and pleasure of...
APG
Nov 7, 20172 min read
More from the insights treasure trove (Beats by Dre)
Beats by Dre won a gold in the APG awards with what, I think, is a great piece of advertising thinking. The brand and the agency (R/GA)...
APG
Nov 1, 20172 min read
An insight treasure trove (that all strategists should read)
Top news. The 2017 APG awards book is out. Reading it is one of the best “strategy workouts” that a planner can do. So, that’s what i am...
APG
Mar 8, 20173 min read
5 tips to write a winning paper
If you want to do well at APG, then it’s really very simple. You have to tell a good story. Because by the time you get to this point,...
APG
Feb 20, 20173 min read
APG Awards 2017 | How to win (1)
It’s here. APG 2017. And I am extremely excited to be here and to have been asked to help seek out and find the most exciting...
APG
Jan 23, 20176 min read
APG Creative Strategy Awards 2017: Transformational Thinking
There’s many reasons for strategists to start 2017 full of excitement and optimism. Not least, because this year ushers in the return of...
APG
Jan 16, 20172 min read
2017 a year of transformation
Hello, and welcome to 2017. A new year which brings not only exciting new possibilities, but a new reality politically and socially. A...