APG
Apr 6, 20184 min read
Can Planners Really Find An Insight In An Hour?
Why the demand for ‘quick-turnaround insights’ devalues great Planning and what we can do about it. In 2011, Richard Huntington wrote a...
APG
Dec 12, 20164 min read
Think like a CSO (with Stuart Bowden)
Stuart Bowden is the Global CSO at MEC and a man of vision; a vision shaped by an eclectic career across media and ad agencies, a period...
APG
Feb 12, 20164 min read
The first text in the IPA Diploma is Stephen King's "What is a Brand?"
It offers a salutary warning to anyone trying to think about the question that is the agenda for APG's first Noisy Thinking event of the...
APG
Mar 20, 20154 min read
Strategy means different things in different cultures
The first APG Noisy Thinking event of 2015, in association with Flamingo, was held on Wednesday night at Google HQ kicking off this...
APG
Mar 2, 201513 min read
Read the first chapter of Nick Kendall's excellent new book
Nick has kindly given us access to the first chapter of his new book, based on a career of thinking about brands at BBH and his 10 years...