

Content For A Great CV
Did you know that the maximum time generally taken to read a CV is 30 seconds, and in most instances is more like 7 seconds? That’s the...
Denise Williams
May 27, 20202 min read


Why you should choose planning and strategy as a career
It all boils down to one word for me: People. If you’re interested in people then this’ll be a really interesting career for you.
Kevin Chesters
Feb 3, 20202 min read

Breaking into Planning
In 1982, Arnold Schwarzenegger starred in his first real box-office hit, Conan the Barbarian. Although the bizarre fight scenes and poor...
APG
Jul 11, 20165 min read


Sources of Inspiration and Insight
Last week I went along to the ‘Sources of Inspiration and Insight’ Young Planner’s event The night was hosted by BBH’s John Harrison at...
APG
Mar 29, 20162 min read


Top 10 Tips To Fast Track Your Career As A Junior Planner | A view from Charles Oben
Staying true to my promise of attending more APG events after really enjoying the APG's Noisy Thinking About Planning In A...
APG
Dec 10, 20154 min read


How Not to Write a Creative Proposition
Having one year of planning experience is like being 15 and given the keys to a Ferrari. There’s an adventure under that bonnet, and...
APG
Nov 30, 20152 min read


Pints, Stats and Pork Scratchings
APG Young Planners first event of the season is on the 1st October. 'Pints, Stats and Pork Scratchings' is the theme and we'll be running...
APG
Oct 1, 20151 min read

What is Planning? | A view from Vaughan Edmonds
As someone who is new to the world of marketing agencies, I initially struggled to get my head around the concept of planning. I had a...
APG
Jun 30, 20151 min read


A Day in the Life of an APG Young Planner - Zac Masih
WHAT’S YOUR OFFICIAL JOB TITLE? Junior Planner HOW WOULD YOU DESCRIBE TO YOUR MUM WHAT YOU DO? I remember having this conversation, and I...
APG
Jun 25, 20153 min read


Behind the Mirror | A view from Steven Son
Last week, I heard Jon Steel lambast the current state of planning. His main bone of contention was that it is no longer a research based...
APG
Jun 22, 20152 min read

Behind the Mirror
An evening of talks, tools, interactive exercises and discussion to demystify qualitative research. A brief but incredibly useful,...
APG
Jun 18, 20152 min read


APG 2015 Student and Young Planner Awards Judging Panel
Our judging panel convened yesterday at Twitter to debate the shortlist for these brand new APG awards. A tough task: the authors did...
APG
Jun 17, 20151 min read

The Ultimate Creative Brief
On Tuesday 24 March, 60 young planners and strategists got together for one of our regular #APGYP sessions generously hosted by MRM, to...
APG
Mar 24, 20152 min read


Launch of APG 2015 Student & Young Planner Awards
I couldn't be more delighted to be Chairing the judging panel for a new award for the APG. Firstly, to be contributing a new building...
APG
Mar 1, 20152 min read

Speed Mentoring for APG Young Planners
We have now hosted 2 extremely successful Speed Mentoring events with top CSO's and Heads of Planning and Strategy from the best London...
APG
Feb 26, 20152 min read