Sarah Newman
Nov 122 min read
APG Thought Leadership on AI: A plan from and for strategists
It’s a first. Proper community thought leadership on AI and the future for planners. By the community, for the community.
Sarah Newman
Jun 271 min read
The future's bright
‘The future’s bright. The future’s Orange’ is one of my all-time favourite lines...
Sarah Newman
May 24 min read
Planners can be wonderful
I like planners. In fact I like them a lot. My job means I mostly hang out with other planners of all ages and stages...
Sarah Newman - APG Director
Feb 133 min read
Humans, Noise and Hats
‘Humans Wanted’. Well, that turned out to be a particularly resonant rallying call. At the end of last week Tom Roach and I put out a...
Tom Roach
Feb 74 min read
Humans Wanted
This is a call to arms for strategy people to join a new APG GenAI & AI Working Group that aims to get the best from the technology for...
Sarah Newman - APG Director
Aug 7, 20234 min read
APG Strategy Skills Survey 2023 - The Results
A point of view on the APG’s updated Strategy Skills Survey and what we have learned from it...
Catherine Gaunt
Oct 31, 20223 min read
"Beautifully articulated barbed comments": Do Consumers Kill Ideas?
It's clear that despite the potentially polarising nature of the event's title, some common themes were unearthed during the session...
APG
Jun 8, 20222 min read
Why it’s good to be a member of the APG
When you become a member of the APG you get a lot of really useful free stuff like access to our Think Tank with awards papers, video...
Tom Roach
Mar 2, 202211 min read
12 months since moving to Jellyfish, here’s my diary.
Tom Roach, VP of Brand Strategy at Jellyfish shares his fresh perspectives on some of the new and different ways to be a planner these days.
APG
Nov 4, 20211 min read
Is working life working for you?
As we experiment with hybrid working we want to know how it is working for you and the whole Planning community...
Joe Smith
Aug 31, 20213 min read
Detectives and Comedians
“What kind of planner are you?” I remember being thrown by that interview question the first time I heard it...
Pete Jackson
Mar 11, 20213 min read
Planning Meets Sports & Entertainment
When I started my career in B2B, I wondered what planning looked like in other types of agencies. Were they doing the same things?
Loz Horner
Sep 2, 20203 min read
What Fantasy Football Taught Me About Data
Last year I won our agency fantasy football competition, claiming £270 in old tenners that I then had to take to the bank to convert into...
Denise Williams
May 27, 20202 min read
Content For A Great CV
Did you know that the maximum time generally taken to read a CV is 30 seconds, and in most instances is more like 7 seconds? That’s the...
Ben Shaw
May 4, 20207 min read
Different roles in Planning and Strategy
What is the role of a planner in planning and a strategist in strategy? It can be such an ambiguous role you can spend half your job figurin