APG
Apr 14, 20152 min read
The future's bright... (with Pippa Morris)
Is the future bright? The question about what the future holds for advertising naturally comes up a lot. Being planners, we like to...
APG
Apr 14, 20152 min read
The future's bright... (with Melanie Arrow)
The future is bright, the future is… The future is so radically indeterminate, so fast changing, so different, so obtuse, so totally...
APG
Mar 20, 20154 min read
Strategy means different things in different cultures
The first APG Noisy Thinking event of 2015, in association with Flamingo, was held on Wednesday night at Google HQ kicking off this...
APG
Jul 14, 20142 min read
Planners' Cannes
A select bunch of the Nursery ventured down to Google for a Monday night drink and joined forces with the rest of the industry for...
APG
Feb 5, 20145 min read
What is an Insight? The APG in combative and revelatory mode
Last night the APG brought together six of the industry’s best minds to answer the question: ‘What is an insight?’ From poptarts to the...
APG
Feb 4, 20145 min read
What is an Insight?
Tracey Follows of JWT spoke of “noticing when you are noticing” and in particular slowly realizing that you are dealing with a “weird...
APG
Jun 27, 20134 min read
Hypothesis on Noisy Thinking
Planners get the research they deserve. 1/ Culture – over used these days. But what we are so used to doing we don’t notice is worthy of...
APG
Jun 25, 20135 min read
Planners get the research they deserve
This time we were interested in interrogating the working relationship between Planners and researchers, from formal briefings, to...
APG
Apr 24, 20136 min read
What is an Idea?
Proverbial life is full of little admonishments. Never volunteer. Never explain. Well at the APG we couldn’t survive without the mildly...
APG
Oct 8, 20126 min read
Planning 3.0 - Planning without a Roadmap
This evening’s Noisy Thinking was an early sell-out on-line, and the largest room in Google’s gorgeous offices was packed. Our three...
APG
Sep 4, 20126 min read
Whoever ‘owns’ the data owns the conversation
The fourth in the Noisy Thinking series for the APG took the beginning of the APG's Autumn programme by storm. This event had sold out...
APG
Jun 27, 20125 min read
Noisy Thinking Goes Global
Last night at Google there was a frenzy of interest in Global Planning – how to do it, what makes it great, what makes it terrible,...
APG
May 10, 20123 min read
Business Bites Back
Last night at Fallon, the APG convened for some more Noisy Thinking about the present and future of planning. This time it was the turn...
APG
Mar 8, 20122 min read
What is the Future of Planning?
Where is planning going? This was the question that the APG posed on Tuesday 6th March to three planning luminaries- Adam Morgan, Richard...