Noisy Thinking

May 23, 20198 min read

How do you keep strategy interesting?

The question also has several interdependent strands: How do you stay interested and engaged in this most nebulous of ‘professions’? How do

APG Noisy Thinking | The Art of Persuasion – how do you get your idea over the line?

APG

Feb 20, 20188 min read

APG Noisy Thinking | The Art of Persuasion – how do you get your idea over the line?

This question certainly seemed to touch a nerve as over 200 planners and strategists showed up to listen, and the red wine ran out within...

APG

Dec 8, 20176 min read

APG Noisy Thinking | What inspires you?

Inspiration was the theme of the final Noisy of 2017. I set an open brief just to see what would come back; safe in the knowledge that...

APG Noisy Thinking | Which bits of your job are going to be taken over by robots, and what are you g

APG

Nov 7, 201712 min read

APG Noisy Thinking | Which bits of your job are going to be taken over by robots, and what are you g

You can’t cast your eye over an on-line industry rag, or new thinking from economists and pundits, without hearing sweeping statements...

APG Noisy Thinking | Do we need target audiences any more?

APG

Apr 27, 20175 min read

APG Noisy Thinking | Do we need target audiences any more?

In a bold and, as it turned out, rather Marmite experiment, we held the first Noisy in which the speakers spoke and the audience spoke...

APG Noisy Thinking | Think Big and get in bed with your client. Oh, and friction is good

APG

Mar 9, 201710 min read

APG Noisy Thinking | Think Big and get in bed with your client. Oh, and friction is good

Whether strategists are impacting clients’ bottom line clearly hit a nerve and our speakers skewered it. We’re working as strategists at...

APG

Nov 30, 20165 min read

What transformed your thinking in 2016?

It’s a good question, and with a year like 2016, rich pickings for the thoughtful strategist. It’s also the reason why we have chosen...

APG

Sep 20, 20165 min read

Why did we stop listening? Brand lessons from Brexit

For our first Noisy Thinking of the Autumn we stepped outside the immediate confines of our world for a theme and for our speakers. A...

APG

Feb 23, 20162 min read

Mark Bell on 'What is a Brand Nowadays?'

I’m sorry to open by being boring or indeed obvious, but a brand nowadays is no different from when Bass registered the red triangle 130...

APG

Feb 17, 20162 min read

Dom Boyd on 'What is a Brand Nowadays?'

"Strategists need to act as brand entrepreneurs that approach their client brands as ‘software’ that is constantly evolving and updating,...

I like it when we all watch the same thing

APG

Feb 15, 20163 min read

I like it when we all watch the same thing

It’s increasingly a “look at that” world and this clearly provides an opportunity for brands to be the “that”. We risk overstating this...

APG

Feb 12, 20164 min read

The first text in the IPA Diploma is Stephen King's "What is a Brand?"

It offers a salutary warning to anyone trying to think about the question that is the agenda for APG's first Noisy Thinking event of the...

APG

Nov 26, 20153 min read

Planning in a Post-Capitalist World

Last week I attended my first APG Noisy Thinking event. Soon after, I thought to myself, “Why haven’t you come to more of these?”...

The future's bright... (with Hannah Mackenzie)

APG

Apr 14, 20154 min read

The future's bright... (with Hannah Mackenzie)

So far we’ve heard a lot about what will change in the future, and what needs to change in the future…but I want to talk about something...

The future's bright... (with Enni-Kukka Tuomala)

APG

Apr 14, 20152 min read

The future's bright... (with Enni-Kukka Tuomala)

A few months ago I managed to meet my hero Lena Dunham, the creator, writer, director and star of HBO’s hit show ‘Girls’ who’s written an...

1

2

Articles

Categories

Archive