Articles

A point of view on the APG’s updated Strategy Skills Survey and what we have learned from it...

Did you know that the maximum time generally taken to read a CV is 30 seconds, and in most instances is more like 7 seconds? That’s the...

So, as a big-time planner, you have suddenly found yourself independent, solo, freelance, free as a bird (or laid off, unemployed, let go...

The only way to stay ahead of the curve is to shape it, not predict it. Covid-19 is a tragedy, not an opportunity or a brief. But it’s a...

Ahh the classic ‘what is strategy?’ question. I’ll answer this question in 3 parts if I may – what strategy is, what good strategy looks...

All the best strategists I know have something in common. They are interested in lots of things. All kinds of things...

Martin Beverley, CSO of adam&eveDDB shares with us his thoughts on what makes a brilliant brief and briefing.

Alaina Crystal covers problem solving and having insightful questions.

AMSR: The Archive of Market and Social Research is a resource that you and your competitors may not have discovered yet. It's a not for