APG
Sep 5, 20231 min read
A Review of Richard Shotton's Book - The Illusion of Choice
With ‘The illusion of choice: 16 ½ psychological biases that influence what we buy’, Richard has once again created an immensely readable...
Bogdana Butnar
Oct 3, 20193 min read
Social Media Strategy - A Review by Bogdana Butnar
Social media’s ever growing importance in everyday life has resulted in brands paying increasing attention to social channels and in a fair
Alison Hoad
Dec 11, 20181 min read
APG 'Eat Your Greens' Book Review by Alison Hoad
I would urge anyone who is interested in how to create demand for brands in the 21st Century to read this book...
Katie Mackay-Sinclair
Sep 18, 20181 min read
How Not to Plan - A Review by Katie Mackay-Sinclair
It seems somewhat oxymoronic to write a review of a book that cautions against passion; warns us to be wary of making people think...
Amelia Torode
Jul 16, 20181 min read
How Not to Plan - A Review by Amelia Torode
It's a book that you can dip in and out of, keep it to hand as when you hit a strategic roadblock there's going to be something inside that
Richard Shotton
Jul 11, 20182 min read
How Not to Plan - A Review by Richard Shotton
The book is based on Binet and Carter’s Mythbuster column for AdMap and it covers a glorious breadth of marketing topics: from objective set
APG
Jul 5, 20182 min read
How Not to Use How Not to Plan - A Review by Malcolm White
My first planning boss always skewered the ill-thought out, or the just plain wrong, with a piercing ‘bollocks’ or a ‘bullshit’, followed...
Martin Weigel
Jun 28, 20182 min read
How Not to Plan - A Review by Martin Weigel
When most books about marketing or advertising merely add to the landfill of calorie-free advice and are long copy exercises in self...
Kevin Chesters
Feb 16, 20183 min read
A Review of The Choice Factory – Richard Shotton
I’ve always said that the job of any planner is to separate the useful from the interesting...
APG
Jul 1, 20153 min read
A Review: The Anatomy of Humbug
As someone comparatively new to the advertising industry, I hoped that Paul Feldwick’s latest work, ‘The Anatomy of Humbug’, would provide m