Articles

The APG Creative Strategy Awards has always celebrated strategic brilliance. For 2025, we're amplifying that mission by opening our doors...

As the Chair of Judges for the APG Creative Strategy Awards 2025, I am thrilled to announce that this year we welcome every flavour of...

These workshops cover the essential ingredients to write the perfect creative strategy case history delivered by the experts.

The APG Creative Strategy Awards shortlist represents the best of our discipline and aims to help us all get better.

How to Get on the Short List: A Perspective from Michael Lee

For planners looking for inspiration, you will find over 30 stories of transformation and ingenuity. This year's papers are bursting with...

After we had heard all the presentations of these papers, one of my fellow judges turned round and said: “It is such a joy to be....

So here we are. 2019. The year of no theme. For 25 years these awards have celebrated and recognised the very best in creative strategy. Str

Having judged 27 compelling cases back in September, I’m more than ever convinced that these times of transformational change need your imag

As I am eminently unqualified to advise you how to win Gold, I will instead recount the advice from this week’s ‘How To Win 2’ event featuri

We're announcing the new Long-Term Thinking Award: A new category, for 2019 APG Creative Strategy Awards. As our world is increasingly...

Beats by Dre won a gold in the APG awards with what, I think, is a great piece of advertising thinking. The brand and the agency (R/GA)...

This is an edited version of the talk I gave at the APG Transformational team event. For a few years I was lucky enough to lead strategy...

I’m not going to talk to you today about some of the transformational ways of working that we started to implement at Saatchi’s in recent...

It’s here. APG 2017. And I am extremely excited to be here and to have been asked to help seek out and find the most exciting...