Sarah Newman
6 days ago3 min read
Please steal our thinking
When the APG was founded in 1979 it was pretty small beer. At that time there were only a few pioneer planners and it was hard going...
Sarah Newman
Nov 122 min read
APG Thought Leadership on AI: A plan from and for strategists
It’s a first. Proper community thought leadership on AI and the future for planners. By the community, for the community.
Sarah Newman
Oct 112 min read
The Perfect APG Paper in 3 Workshops
These workshops cover the essential ingredients to write the perfect creative strategy case history delivered by the experts.
APG
Oct 81 min read
Obsolete: How Change Brands are Changing the World
Strategist and APG Gold winner Chris Baker’s new book, Obsolete: How Change Brands are Changing the World is out on October 24th.
Sarah Newman
Oct 22 min read
Things You Need to Know - Taught by those who know
There is a whole industry of ‘experts’ on LinkedIn peddling their services. Some of them haven’t worked on a client for years. Some have...
Tom Roach
Aug 152 min read
Tom Roach on Creative Strategists
The great Mark Ritson recently wrote a brief but provocative post about hating the title ‘creative strategist’. On behalf of the APG...
Sarah Newman
Jul 291 min read
Is AI leading advertising to a better place?
AI is transforming advertising and marketing, and it’s just the beginning. So, it’s important to understand the industry’s attitudes to...
Sarah Newman
Jul 112 min read
Fictional Worlds. And the death of the insight.
I’ve always been a slave to fiction and fictional worlds, from ‘The Cat in the Hat’ via Iris Murdoch’s bizarre and eccentric slices of...
Sarah Newman
Jun 271 min read
The future's bright
‘The future’s bright. The future’s Orange’ is one of my all-time favourite lines...
Sarah Newman
May 24 min read
Planners can be wonderful
I like planners. In fact I like them a lot. My job means I mostly hang out with other planners of all ages and stages...
Sarah Newman - APG Director
Feb 233 min read
Let's get real
It has struck me forcibly of late how easy it is for all sorts of people to have lots of opinions about planning and strategy...
Lee Taylor
Feb 203 min read
Beth Barry
We are saddened to announce the death of Beth Barry on 12th February 2024. Beth was a brilliant researcher and planner...
Sarah Newman - APG Director
Feb 133 min read
Humans, Noise and Hats
‘Humans Wanted’. Well, that turned out to be a particularly resonant rallying call. At the end of last week Tom Roach and I put out a...
Tom Roach
Feb 74 min read
Humans Wanted
This is a call to arms for strategy people to join a new APG GenAI & AI Working Group that aims to get the best from the technology for...
Sarah Newman - APG Director
Jan 303 min read
The Best Job in the World?
I’ve chatted to a lot of planners so far this year and gripes about this and that aside, I’ve been struck by how many wanted to talk about..