The Home for Planners & Strategists
The APG is a not-for-profit organisation run for and by its members: primarily account planners in advertising agencies, but increasingly the wider community of communications strategists, including media planners, channel planners, digital planners and DM planners.
What we believe
We believe in the importance of excellent advertising and communications strategy.
We believe in the role of planning in delivering excellent strategy. Planners are at the heart of creative businesses, so are more likely than anyone else to produce strategies that are creatively inspiring.
What we do
We encourage dialogue among our members and provide a ‘home’ for planners, representing the interests of the planning community.
We provide class-leading training to foster excellent strategic thinking across our industry.
We have created the world’s most comprehensive collection of ground breaking strategic case studies, through the biennial APG Creative Strategy Awards.
We have created the world’s most comprehensive collection of ground breaking strategic case studies, through the biennial APG Creative Strategy Awards.
We represent the interests of our members by seeking to influence agency heads and clients, promoting the role of excellent strategic thinking and planning in generating profit.
We aim to further improve the quality of talent attracted to the planning discipline.
What our Members say
"Excellent training and case studies"
"The training is exceptional, the recent 'Holding Your Own with Senior Clients' was very useful. The APG has never been better"
"I enjoy the APG Noisy Thinking events and young planner events - they're a great way to meet other planners in the industry"
"Events are great for young planners. In what can be an intimidating industry the APG really helped me find my feet"
"Feels like a community of planners who share in a common purpose"
"Inspiring, challenging - keeping me fresh"
"I think the APG's Noisy Thinking events are really fantastic. I also think fostering a community of planners, especially young planners, is really beneficial"
"The regular events aimed at planners of all different levels. We all have to keep learning. Even those at the top!"
"Leading the thinking in the industry and accessing highly engaging speakers"
"Keeping you up-to-date on discussions on strategy"
"Focused on recognising and nurturing strategic talent"