You can submit your paper as soon as you are ready. It’s easy and quick. If you have any problems email lexi@apg.org.uk

This is a brand new APG course for Strategy Directors. You may have been promoted relatively recently or you’re about to take the step up. Either way you’re a highly capable strategist with plenty of experience but you now need to embrace a different mindset and start leading the business and the team.

As the Chair of Judges for the APG Creative Strategy Awards 2025, I am thrilled to announce that this year we want to welcome entries from as far and wide as possible - to broaden out the awards so they truly represent and celebrate every flavour of strategy.

Michael Hines will be sharing hard, practical, useful advice on how to handle new product launches, using launches for Ford, McDonald's, Samsung, Nike, Old Spice and Clash of Clans to highlight what works and doesn’t, how launches can be a path to the upper echelons of client organisations, and how working on launches can bring in truly imaginative thinking and ground-breaking marketing practice.

As DE&I policies undergo a seismic transatlantic shock, the APG strongly believes in the importance of representation. After all the job of the planner has always been to get inside peoples’ heads and lives to understand them better. 

But what do we mean by representation? Is it realistic to even try to reflect the nation? And is it counted in hires or lived experience?

Matthew Straker-Taylor will show how to get attention in a world saturated with comms, content and content creators where simply buying attention is no longer enough. This session unpacks how to harness the power of culture to unlock relevance and earn your place in the conversation, and the minds of consumers.

The APG Creative Strategy Awards has always celebrated strategic brilliance. For 2025, we're amplifying that mission by opening our doors wider than ever before. As Chair of The Shortlist Jury, I'm thrilled to announce not only an extraordinary panel of judges drawn from across the strategic spectrum, but also a series of exciting changes to the awards themselves - all designed to discover and celebrate strategic excellence wherever it exists.

From utopian to dystopian scenarios, the APG is working with planners, internationally, to game out what the possibilities might be and how we can get there.