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Welcome to the Account Planning Group ...
Junior Planners Get-Together - was to have been on 29th July, now moved to 10th August...more info
A new sort of APG meeting.... An informal evening event to get us all together... not just a social gathering although it should be really enjoyable! It's APG Culture Swap Shop, first one on 13th May. click here for details
New season of APG evening meetings: Rob Clark postponed, will be on 22nd September. John Grant - slides and film are up. Dave Trott - video now up. Click here for details
Message from Sarah Newman, APG Chair.
Welcome to APG 2010!
I have just taken the reins for a two-year term as APG Chair. It's a great privilege, and, with the help and support of our fantastic committee, I want us to make a positive difference to the professional lives of Planners both in the UK and internationally. Our committee is a team of Planners (entirely voluntary) and we meet once a month to agree initiatives and make sure that the APG operates in the best interests of the community of Planners.
I've been a Planner at Ogilvy in London for most of my career - the last four years as Head of Planning. I've always been a keen member of the APG, and latterly a shortlisting judge for the APG Creative Strategy Awards and the head of APG Training.
The APG is thriving, and we intend to build on that success: record-breaking APG Awards; the Battle Of Big Thinking; and APG's industry-leading training programme. Our strategy for the group is evolving, and over the coming months you'll see some positive changes, including:
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a new-look website
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much more emphasis on getting Planners together to meet, talk, inspire and support each other
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some exciting, innovative pieces of strategic thinking which are in the publishing pipeline
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We are going to focus on making sure our members are getting what they want and need from the APG. To this end I have created two new committee posts - one for Membership and one to encourage Networking. Check out the committee page to see who's involved and what's expected of them! We are a membership organisation so your views are what matters: later in the year we intend to carry out a more formal poll of the membership.
We're looking forward to an exciting couple of years. Please feel free to get in touch if there's anything you want to raise, praise or let off steam about.
We're hear to listen and learn.
With best wishes,
Sarah sarah.newman@apg.org.uk
(click here to see committee list)
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APG Creative Strategy Awards - 8th October 2009 ... A great night out at Delfina in Bermondsey! Click here for details of all the winners.
APG Training Calendar: The programme for 2009 is on the training page ... click here for more details.
The Gold Standard - all the gold winning papers from the APG Creative Strategy Awards 1993-2007. This new book contains all fifty-one gold papers arranged by the different strategic approach demonstrated. With introductory notes by APG Chair Matt Willifer. More details... click here. This book is free with APG membership.
(Note: the APG 2007 Awards book is now available and is also free with APG membership. More details about membership... click here)
WELCOME TO APG MEXICO ... planners in Mexico have formed an association. See their page here.
The 4th APG BATTLE OF BIG THINKING, in association with Campaign. A year's thinking in one day - 26th November 2009
A year's thinking in one day. And Guy Murphy was the Biggest Thinker Of Them All. Full report on Brand Republic with links to BOBT blogs http://www.brandrepublic.com/News/969954/JWTs-Murphy-wins-Battle-Big-Thinking/
Social networking evening meeting -- presentation available to download ... click here (then go down the page)
Two more APGs established: Congratulations to APG Romania and APG Norway. We wish the planning communities in those two countries all success. http://www.apgromania.ro/ http://www.apgnorway.no/
2007 APG Creative Strategy Awards - who won what? .... more details click here

A Masterclass in Brand Planning: the timeless works of Stephen King Marketing and advertising books come and go.... but only a few can be said to be genuinely important: this book is one of that rare breed. Price 20pounds plus postage .... more details and order form click here There's a review in Market Leader click here; and in Admap click here
"Planner v planner" A Campaign article looks at whether comms planners and account planners can do each other's job. Or are two heads better than one? click here
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